Information avoidance behavior on social network sites: Information irrelevance,overload, and the moderating role of time pressure |
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| Institution: | 1. School of Information Management, Nanjing University, Nanjing, China;2. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China;3. School of Journalism and Communication, Nanjing University, Nanjing, China;1. Ohio University, United States;2. University of Florida, United States;1. School of Public Policy and Management, Nanchang University, Nanchang 330031, China;2. School of Economics and Management, Nanjing University of Science and Technology, Nanjing 210094, China |
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| Abstract: | Drawing on the stressor-strain-outcome framework, this study investigates how information irrelevance and overload induce social network fatigue, and the relationship of these variables to users’ information avoidance behavior. It also examines the conditions under which social network fatigue is more likely to be translated into information avoidance behavior. The analysis of data collected from 341 users of WeChat Moments suggests that information irrelevance directly leads to information avoidance behavior, and social media fatigue as a mediator partially mediates the impact of information overload on information avoidance behavior and fully mediates the impact of social overload on information avoidance behavior. Furthermore, time pressure strengthens the effect of social network fatigue on information avoidance behavior. This study fulfills the identified need for an in-depth investigation of actual discontinuous behavior in social network services (SNSs) by investigating information avoidance behavior and its antecedents. The findings provide SNSs providers with guidelines on how to manage users’ behavior so that they remain active users of the SNSs. |
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| Keywords: | Information avoidance behavior Social network sites Information irrelevance Overload Time pressure |
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