A meta-analysis of antecedents and consequences of trust in mobile commerce |
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| Institution: | 1. Indian Institute of Management Rohtak, Haryana, India;2. O.P. Jindal Global University, Sonipat, Haryana, India;1. Department of Marketing and Market Research, University of Granada, Campus Cartuja, Granada, Spain;2. Faculty of Economics, University of Kragujevac, Serbia;1. School of Management, Harbin Institute of Technology, China;2. College of Business, University of Alabama in Huntsville, USA;3. Hohai Business School, Hohai University, China;4. King’s Business School, King’s College London, University of London, UK;1. MIS Area, Indian Institute of Management, Tiruchirappalli, India;2. School of Management, Gautam Buddha University, Greater Noida, UP, India;1. Business School, University of Winchester, SO22 4NR, UK;2. School of Management, Swansea University, SA1 8EN, UK |
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| Abstract: | Awareness of antecedents and consequences of trust in m-commerce can enable m-commerce service providers to design suitable marketing strategies. Present study conducted a meta-analysis of 118 related empirical studies. The results indicate that antecedents namely perceived usefulness, perceived ease of use, system quality, information quality, service quality, user interface, perceived risk, perceived security, structural assurance, ubiquity, and disposition to trust, while consequences namely attitude, user satisfaction, behavioral intention, and loyalty have significant relationship with trust in m-commerce. Further, all the relationships were found to be moderated by culture except perceived ease of use, disposition to trust, and attitude. |
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| Keywords: | m-commerce Trust Meta-analysis Review Culture mobile |
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