Integrating the theory of planned behavior and behavioral attitudes to explore texting among young drivers in the US |
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| Institution: | 1. North Carolina A & T State University, College of Business and Economics, Department of Management, 1601 East Market Street, Greensboro, North Carolina 27411 USA;2. University of New South Wales, School of Information Systems & Technology Management, UNSW Business School | UNSW Sydney, Room 2096, Level 2 Quadrangle Building, UNSW, Sydney 2052 Australia;3. North Carolina A & T State University, College of Business and Economics, Department of Accounting and Finance, 1601 East Market Street, Greensboro, North Carolina 27411 USA;1. School of Information Management, Central China Normal University, Wuhan 430079, China;2. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China |
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| Abstract: | The proliferation of cell phones and the growing culture of constant connectivity has introduced a plethora of new challenges for mobile citizens. One of the major challenges transportation professionals desire to address involves the use of cell phones to text while driving, especially for less experienced drivers. In this study, the Theory of Planned Behavior (TPB) in conjunction with psycho-social factors is utilized to explore the intention to text while driving among young drivers. The results of a survey administered to 524 drivers suggest that the TPB constructs (attitude, subjective norm, and perceived behavioral control) along with the perceived disadvantages of abstention and age of the driver explain a significant amount of variance in the intention to send text messages while driving (adjusted R2 = 0.71). |
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| Keywords: | Theory of planned behavior Texting while driving Psychosocial factors Teenage drivers |
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