| 企业进入第三方物流业的对策研究 |
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| 引用本文： | 欧阳电平,罗霄.企业进入第三方物流业的对策研究[J].中国软科学,2002(10):60-63,66. |
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| 作者姓名： | 欧阳电平 罗霄 |
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| 作者单位： | 武汉大学商学院,湖北武汉,430072 |
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| 摘 要： | 中国加入WTO后，发展现代物流巳成为环境创新的要求，越来越多的企业希望在潜力巨大的物流市场轮占一定的市场份额。本文分析了我国物流业的市场空间、行业机会和本土化优势，企业面临的技术、成本等劣势，从一个生产企业涉足第三方物流业的案例分析引出一般对策，即根据生产企业的自身优势，从实际出发，打准目标市场，制定实施策略和进入方式。
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| 关 键 词： | 企业 第三方物流业 目标市场 经营理念 战略联盟 生产企业 中国 |
| 文章编号： | 1002-9753(2002)10-0060-05 |
Opportunities, Challenges and Countermeasures on how Enterprises Go into the Third Party Logistics |
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| OUYANG Dian -ping,LUO Xiao.Opportunities, Challenges and Countermeasures on how Enterprises Go into the Third Party Logistics[J].China Soft Science,2002(10):60-63,66. |
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| Authors: | OUYANG Dian -ping LUO Xiao |
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| Abstract: | Since China entry into WTO,modern lo gistics has been one of the key elemen ts in environmental in-novation.More and more enterprises want to have a share in this market.Chinese logistic market potentialities,trade opportunities and local advan tages as well as the inferior positio n in technology and cost are analyzed.After studying a case of a local production enterprise involving in the third -p arty logistics the paper draws a conclusion that enterprise should find target market according to its own capabilit y and advantages,draw appropriate i m-plementing strategies and mode of en try. |
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| Keywords: | logistics opportunity challenge countermeasure |
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