| 民心相通:中国形象的对外传播策略 |
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| 引用本文： | 胡登全,杨怀周.民心相通:中国形象的对外传播策略[J].传媒观察,2020(4):43-48. |
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| 作者姓名： | 胡登全 杨怀周 |
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| 作者单位： | 四川外国语大学中文系;连云港日报社东海记者站 |
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| 摘 要： | 中国在崛起的过程中必须坚持全球化和塑造良好的国际形象,但是美国等部分西方国家在反全球化思维中,对中国仍然存在"误读"和"刻板印象"。对外传播该如何做到"我塑"与"他塑"的统一?习近平主席倡议的"民心相通"给我们提供了有效的思路。以马云2017年的底特律演讲为例,"民心相通"的对外传播尤其要做好以下几方面的工作:受众方面,重视基于草根的公共外交传播;媒介方面,打造网络新媒体的长尾效应;内容方面,实施接近性原则。
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| 关 键 词： | 全球化 民心相通 中国形象 对外传播 马云 底特律演讲 |
People-to-People Connectivity:International Communication Strategy of China’s Image |
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| Authors: | Hu Dengquan Yang Huaizhou |
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| Abstract: | China must uphold globalization and shape a good international image in the process of rising,but some western countries,such as the United States,still have "misreading" and "stereotypes" about China in their anti-globalization thinking.How to achieve unity between image building by ourselves and others in international communication?"People-to-People Connectivity " proposed by President Xi Jinping is a viable answer.Taking Jack Ma’s Speech at Detroit as an Example,people-to-people connectivity needs to be achieved through the following efforts.In terms of audience,it needs to be based on public diplomacy.In terms of media,it needs to build long tail effect with online new media.The content of communication needs to follow proximity principle. |
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| Keywords: | globalization people-to-people connectivity image of China international communication Jack Ma speech in Detroit |
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