| 基于体验视角的体育旅游产品设计与开发 |
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| 引用本文： | 钱应华.基于体验视角的体育旅游产品设计与开发[J].体育科学研究,2008,12(4). |
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| 作者姓名： | 钱应华 |
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| 作者单位： | 柳州师范高等专科学校体育与健康教育系,广西,柳州,545004 |
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| 摘 要： | 体验正成为一种新的价值源泉,而目前,我国体育旅游产品普遍缺少独特的主题,产品体验价值低下,体验空间狭窄,游客难以获得集中、深度的文化体验。因此,依据体验化设计的基础理论,提炼体验主题,营造体验氛围,设计体验项目,开发创新体育旅游产品,是提升体育旅游景区竞争力的重要举措,也是我国体育旅游持续发展的重要战略。
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| 关 键 词： | 体验 体育旅游 体验化设计 |
A Study of the Design and Exploration of P.E.Tourism Products on the Basis of Experience |
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| QIAN Ying-hua.A Study of the Design and Exploration of P.E.Tourism Products on the Basis of Experience[J].Sports Sciences Researches,2008,12(4). |
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| Authors: | QIAN Ying-hua |
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| Abstract: | In the era of experiencing economy,experience is becoming a new source of value.At present,P.E.tourism products generally lack distinctive themes in china,from which it is difficult to get intensive and deep cultural experience.So it is an important measure to improve the competitive ability for cultural scenic areas and also an important strategy for the sustainable development of P.E.tour to summarize experiencing theme,create experience atmosphere,design experiencing items,develop creative P.E.tourism products on the basis of experiencing design. |
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| Keywords: | experience P E tourism experiencing design |
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