| 在农村市场开展口碑营销的策略研究 |
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| 引用本文： | 程美丽.在农村市场开展口碑营销的策略研究[J].太原大学学报,2008,9(2):31-34. |
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| 作者姓名： | 程美丽 |
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| 作者单位： | 太原城市职业技术学院,工商管理系,山西,太原,030027 |
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| 摘 要： | 农村市场的消费潜力巨大，有其独特的消费特征，尤为适合口碑营销的开展。企业要开拓农村市场就必须要树立良好的口碑源，对各类传播群体进行管理和挖掘，引导顾客进行体验式消费，并要加强负面口碑管理，这样才能成功地在农村市场开展口碑营销。
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| 关 键 词： | 口碑营销 农村市场 策略 |
A Strategy Study of Word-of-Mouth Marketing in Rural Market |
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| CHENG Mei-li.A Strategy Study of Word-of-Mouth Marketing in Rural Market[J].Journal of Taiyuan University,2008,9(2):31-34. |
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| Authors: | CHENG Mei-li |
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| Institution: | CHENG Mei-li (Business Administration Department, Taiyuan City College of Vocational Technology Taiyuan 030027, China) |
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| Abstract: | The expense potential in rural market is huge. Arid the rural market is particularly suitable for the development of word-of-mouth marketing because of its own unique characteristics. If enterprises need to develop the rural market, it is essential to establish good word-of-mouth sources,to manage kinds of communication community. It is also necessary to guide customers to experience consumption, to strengthen management of negative word-of-mouth. Then it will be succeed in developing rural market. |
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| Keywords: | Word-Of-Mouth Marketing rural market strategy |
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