Challenges to scholarly publishing |
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| Authors: | Stephen Mooney |
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| Institution: | (1) Stephen P. Mooney Associates LLC, Cottage Place Suite 207, 218 Boston Street, 01983 Topsfield, Massachusetts |
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| Abstract: | Conclusion Threats to professional and scholarly publishers abound since publishing is at a strategic inflection point. The inability
of users to identity quality information, the advent of new technologies and services, and the fact that users want a variety
of experiences all threaten your well-being. However, focusing on marketing, editorial, reputation, and by partnering effectively,
publishers can avail themselves of the marketing opportunities presented, ironically enough, by the very threats themselves. |
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