| 企业名牌战略初探 |
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| 引用本文： | 周兰.企业名牌战略初探[J].涪陵师范学院学报,2004,20(4):96-99. |
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| 作者姓名： | 周兰 |
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| 作者单位： | 涪陵师范学院职业技术学院，重庆408000 |
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| 摘 要： | 品牌是企业和产品的象征和代表，知名品牌在企业的营销活动中发挥着重要作用。企业名牌战略是以创名牌、保名牌为核心，带动整个企业向持续、稳定、健康方向发展的战略。企业要增强竞争力，实现可持续发展，必须大力实施名牌战略。
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| 关 键 词： | 企业 名牌战略 竞争能力 |
| 文章编号： | 1672-366X(2004)04-0096-04 |
| 修稿时间： | 2003年12月17 |
Probing into the Band Strategy of Enterprises |
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| ZHOU Lan.Probing into the Band Strategy of Enterprises[J].JOurnal of Fuling Teachers College,2004,20(4):96-99. |
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| Authors: | ZHOU Lan |
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| Abstract: | As a symbol of an enterprise and its products, a band plays a significant role in the marketing strategy of the enterprise. A band strategy is centered on the creation and retaining of the band which can bring a sustainable, stable and healthy development of the enterprise. It is essential for enterprises to vigorously implement the band strategy in order to enhance competitive power and achieve sustainable development. |
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| Keywords: | enterprise band strategy competitive power |
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