| 基于偏序集的微信公众号传播力评价研究 |
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| 引用本文： | 毛志勇,庞宇,岳立柱.基于偏序集的微信公众号传播力评价研究[J].情报探索,2021(2):49-54. |
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| 作者姓名： | 毛志勇 庞宇 岳立柱 |
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| 作者单位： | 辽宁工程技术大学工商管理学院 |
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| 摘 要： | 目的/意义]对微信公众号推送信息传播力进行客观、科学的评价,促进自媒体团队更加高效地利用微信公众平台传播信息。方法/过程]利用可加偏序集理论,建立了蕴含权重的偏序集评价方法。首先,选定评价目标集,收集20个科技类微信公众号原始数据;其次,通过给定权重顺序,构造新的偏序集;最后,得到Hasse矩阵,由Hasse矩阵绘制Hasse图,对微信公众号进行聚类和分层分析,实现对微信公众号传播力的评价。结果/结论]此评价模型可以克服传统评价模型中精确权重问题,为微信公众号传播力评价提供了新视野,排除了主客观片面的干扰因素,也为其他评价模型的指标赋权提供了参考。
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| 关 键 词： | 微信公众号 可加偏序集 权重 Hasse矩阵 Hasse图 |
Research on the Communication Power Evaluation of WeChat Official Accounts Based on Partially Ordered Sets |
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| Mao Zhiyong,Pang Yu,Yue Lizhu.Research on the Communication Power Evaluation of WeChat Official Accounts Based on Partially Ordered Sets[J].Information Research,2021(2):49-54. |
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| Authors: | Mao Zhiyong Pang Yu Yue Lizhu |
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| Institution: | (School of Business Administration,Liaoning Technical University,Huludao Liaoning 125105) |
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| Abstract: | Purpose/significance]The paper is to objectively and scientifically evaluate the communication power of WeChat official accounts*information push,so as to encourage the We-media team to use the WeChat public platform to disseminate information more efficiently.Method/process]The paper uses the theory of addable partially ordered sets,and establishes a weighted evaluation method for partially ordered sets.First,it selects the evaluation target set and collects the original data of 20 sci-tech WeChat public accounts.Secondly,it constructs a new partial order set by giving the weight order.Thirdly,it obtains the Hasse matrix,draws the Hasse graph from the Hasse matrix,and clusters and hierarchical analyzes the WeChat official accounts to realize the evaluation of the communication power of WeChat official accounts.Result/conclusion]This evaluation model can overcome the precise weighting problem in the traditional evaluation model,which provides a new perspective for the evaluation of WeChat public account*s communication capability,eliminates subjective and objective one-sided interference factors,and also provides a reference for the index weight of other evaluation models. |
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| Keywords: | WeChat official account addable partial order sets weight Hasse matrix Hasse graph |
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