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| “一带一路”倡议背景下中国武术国际传播偏向与转向 | |
| 引用本文： | 王国志,张宗豪,张艳.“一带一路”倡议背景下中国武术国际传播偏向与转向[J].武汉体育学院学报,2018,52(7):70. |
| 作者姓名： | 王国志 张宗豪 张艳 |
| 作者单位： | 1. 苏州大学 体育学院, 江苏 苏州 215021; 2. 苏州经贸职业技术学院, 江苏 苏州 215009 |
| 基金项目： | 国家社会科学基金项目（16BTY113）。 |
| 摘 要： | 中国武术应借助"一带一路"倡议国家发展战略平台,扭转偏向,构建传统和现代并举、"一体"和"多元"共彰、文武兼备的立体、丰富、多元的传播格局;加强武术国际传播能力建设,传播理念从"自说自话"向"交流对话"转向、传播方式从"硬宣传"向"软传播"转向、传播渠道从"一元"向"多元"转向、传播语言从"单一"向"多样"转向;增强中国武术文化产品的国际竞争力,推动中国武术国际化传播,弘扬中国文化,提高文化软实力和国际影响力,建设文化强国,塑造"和平崛起"的大国形象。 |
| 关 键 词： | 一带一路 中国武术 国际传播 中国文化 武术文化 |
| 收稿时间： | 2018-04-20 |
Deviation and Diversion of Chinese Wushu International Communication Under Background of “One Belt and One Road Initiative” |
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| WANG Guozhi,ZHANG Zonghao,ZHANG Yan.Deviation and Diversion of Chinese Wushu International Communication Under Background of “One Belt and One Road Initiative”[J].Journal of Wuhan Institute of Physical Education,2018,52(7):70. | |
| Authors: | WANG Guozhi ZHANG Zonghao ZHANG Yan |
| Institution: | 1. School of P. E, Suzhou Univ., Suzhou 215021, China; 2. Suzhou Inst. of Trade & Commerce, Suzhou 215009, China |
| Abstract: | Adopting literature study, interview and logical analysis, the paper analyzed the Chinese Wushu international communication strategies, opportunities and challenges, and countermeasures etc. The Chinese Wushu should take chances under the background of "One Belt and One Road Initiative", integrate both traditional and modern ideas, encourage diversified and conversational patterns of communication, enhance the international competitiveness of Chinese Wushu cultural products, promote the internationalization of the Chinese Wushu international communication, push forward the Chinese culture, improve the cultural soft power and international influence, enhance the construction of cultural power, and build the international image of Chinese Wushu. |
| Keywords: | One Belt and One Road Initiative Chinese Wushu international communication Chinese culture Wushu |
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