| 体验经济视角下乡村旅游产品开发——以南通市为例 |
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| 引用本文： | 唐欣然.体验经济视角下乡村旅游产品开发——以南通市为例[J].南通职业大学学报,2014(4):8-12. |
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| 作者姓名： | 唐欣然 |
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| 作者单位： | 南通职业大学 应用人文与旅游管理学院,江苏 南通,226007 |
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| 基金项目： | 2014年南通职业大学社会科学研究课题 |
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| 摘 要： | 开发适销对路的乡村旅游产品是发展乡村旅游的关键,文章尝试把体验经济理论引入乡村旅游产品理论研究,用于指导乡村旅游产品开发实践,围绕实现旅游者的体验价值为主线,从体验设计、体验实现、体验延伸三个阶段,对乡村旅游产品的开发模式提出了初步构想,明确体验式开发的具体策略,并对南通市乡村旅游产品进行了设计。
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| 关 键 词： | 体验经济 乡村旅游 产品开发 南通市 |
The Development of Rural Tourism Products under the Perspective of the Experience Economy---Taking Nantong City as an Example |
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| TANG Xin-ran.The Development of Rural Tourism Products under the Perspective of the Experience Economy---Taking Nantong City as an Example[J].Journal of Nantong Vocational College,2014(4):8-12. |
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| Authors: | TANG Xin-ran |
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| Institution: | TANG Xin-ran (School of Applied Humanities and Tourism Management, Nantong Vocational University, Nantong 226007, China) |
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| Abstract: | The development of marketable and well-liked rural tourism products is the key to develop rural tourism. This paper tries to introduce the experience economy into the theoretical research of rural tourism products for the purpose of guiding the development of rural tourism products. Taking the realization of expe-rience value of tourists as the mainline, the article puts forward preliminary conception to the development mode of rural tourism products from three periods, such as experience design, realization and extension. More-over, it even confirms specific strategies of experiential development and designs rural tourism products of Nantong, including recreational, educational, evasive and aesthetic experience tourism products. |
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| Keywords: | experience economy rural tourism product development Nantong City |
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