| 新媒介环境下南通城市品牌形象的传播 |
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| 引用本文： | 沈霞,钟慧敏.新媒介环境下南通城市品牌形象的传播[J].南通职业大学学报,2014(4):17-19. |
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| 作者姓名： | 沈霞 钟慧敏 |
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| 作者单位： | 南通职业大学 艺术设计学院,江苏 南通,226007 |
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| 基金项目： | 2014年南通市社科基金课题 |
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| 摘 要： | 城市品牌形象的传播对增强城市魅力、提高城市竞争力有重要意义。新媒介的优势给南通城市品牌形象传播带来了新机遇,南通应整合政府网站、媒体网站、网络论坛、自媒体和体验媒介的优势,实现南通城市品牌形象全方位、立体化的传播。
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| 关 键 词： | 新媒介 南通 城市品牌形象 传播 |
The Spreading of Nantong City Image under the New Media Environment |
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| SHEN Xia,ZHONG Hui-min.The Spreading of Nantong City Image under the New Media Environment[J].Journal of Nantong Vocational College,2014(4):17-19. |
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| Authors: | SHEN Xia ZHONG Hui-min |
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| Institution: | (School of Art and Design, Nantong Vocational University, Nantong 226007, China) |
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| Abstract: | It is of great significance to spread the city brand image in order to strengthen charisma of the city and raise the city’s competitiveness. Advantages of new media have brought new opportunities for the spread-ing of the brand image of Nantong city; therefore, Nantong government should integrate its government web-site, media sites, online forums, own media and media experience to achieve an all-round and three-dimen-sional brand image of Nantong city. |
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| Keywords: | new media Nantong city brand image spread |
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