| 对企业品牌战略的初步探讨 |
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| 引用本文： | 季玉群.对企业品牌战略的初步探讨[J].九江职业技术学院学报,2002(4):59-61. |
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| 作者姓名： | 季玉群 |
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| 作者单位： | 东南大学人文学院,江苏,南京,210096 |
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| 摘 要： | 随着经济全球化的步伐 ,品牌战略的作用日益彰显。产品的竞争力以及企业的竞争力 ,最终集中表现为品牌的竞争力。本文试图通过对品牌及品牌战略的探讨 ,推进中国企业培育品牌文化 ,创造品牌优势 ,并以品牌战略推进中国企业不断涌现出具有国际竞争力的世界级品牌。
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| 关 键 词： | 品牌战略 品牌文化 品牌优势 |
| 文章编号： | 1009-9522(2002)04-0059-03 |
| 修稿时间： | 2002年9月29日 |
A Primary Study On Enterprises' Prand strategy |
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| JI Yu-qun.A Primary Study On Enterprises'''' Prand strategy[J].Journal of Jiujiang Vocational and Techinical College,2002(4):59-61. |
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| Authors: | JI Yu-qun |
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| Abstract: | In the economic globalization age, the brand strategy is getting more and more important. The competition between the products and the enterprises concentrates on the competition of brands eventually. By studying on brands and brand strategy, this article tries to push Chinese enterprises ahead by raising their own brand culture and creating their brand dominance, which will advance world-famous brands in the Chinese enterprises. |
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| Keywords: | Brand strategy Brand culture Brand dominance |
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