| 对加强企业文化营销建设的思考 |
| |
| 引用本文： | 杨文娟.对加强企业文化营销建设的思考[J].连云港职业技术学院学报,2005,18(1):35-37. |
| |
| 作者姓名： | 杨文娟 |
| |
| 作者单位： | 连云职业技术学院,江苏,连云港,222006 |
| |
| 摘 要： | 随着世界经济的全球化，市场竞争从有形向无形转化，使得营销活动中化因素的独特作用越来越重要，化营销必将成为21世纪市场竞争中最锐利的武器。在跨化经营的背景下，只有重视世界化的融合，加强产品化，品牌化，企业化，本土化等方面的企业化营销建设，才能让我们的企业走出国门，在复杂的国际市场竞争中拥有一席之地。
|
| 关 键 词： | 文化营销 文化 品牌 企业文化 本土化 |
| 文章编号： | 1009-4328(2005)01-0035-03 |
| 修稿时间： | 2004年9月24日 |
Thoughts on Enhancing Marketing Building of Business Culture |
| |
| YANG Wen-juan.Thoughts on Enhancing Marketing Building of Business Culture[J].Journal of Lianyungang Technical College,2005,18(1):35-37. |
| |
| Authors: | YANG Wen-juan |
| |
| Abstract: | With the globalization of world economy, the market's tangible competition is changed to intangible competition, which makes culture in marketing more and more important. Culture marketing is bound to be the sharpest weapon in market competition. Under the background of cross-cultural management, they can't enter into international markets and play a role in competition of complicated international market until our enterprises put emphasis on combination of world culture, strengthen construction of enterprise culture marketing, including product culture, brand culture, business culture and native culture. |
| |
| Keywords: | culture marketing culture brand business culture native culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
