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论高职院校商务英语专业人才培养模式改革
引用本文:董艳海,黑玉清,陈涛.论高职院校商务英语专业人才培养模式改革[J].邢台职业技术学院学报,2011,28(4):1-2,10.
作者姓名:董艳海  黑玉清  陈涛
作者单位:1. 邢台职业技术学院外语系,河北邢台,054035
2. 柳州市教育局,广西柳州,545006
摘    要:随着中国经济环境和投资环境的日渐成熟,中国各企业的发展对复合型英语人才和专业人才的英语水平提出了更高的要求,高职院校商务英语专业为涉外企业培养了大量业务员。那么,如何深化商务英语专业人才培养模式改革,培养适应社会需要的商务英语人才,提高学生的综合运用能力,满足社会需求,是高职院校商务英语教师面临的现实问题。因此,要构建合理的高职院校商务英语专业人才培养模式,就必须探讨合理的学科定位。

关 键 词:商务英语  培养模式  目标定位

On the Cultivating Type of Professional Talent Training in Higher Vocational Colleges
DONG Yan-hai,HEI Yu-qing,CHEN Tao.On the Cultivating Type of Professional Talent Training in Higher Vocational Colleges[J].Xingtai Vocational and Technical College,2011,28(4):1-2,10.
Authors:DONG Yan-hai  HEI Yu-qing  CHEN Tao
Institution:DONG Yan-hai1,HEI Yu-qing1,CHEN Tao2(1.Xingtai Polytechnic College,Xingtai,Hebei 054035,China,2.Liuzhou Educational Bureau,Liuzhou,Guangxi 545006,China)
Abstract:With the increasing maturity of Chinese economic environment and investment environment,China's enterprises set higher demands for the English talents.Higher vocational colleges cultivate lots of salesman for foreign enterprises.So,how to deeply reform Business English major's talent cultivating type and cultivate the business English talents with social demands is an actual problem we are facing with.Therefore,establishing reasonable talent training type and explore reasonable subject positioning should be conducted at the same time.
Keywords:Business English  cultivating type  target location
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