| 东北三省滑雪产业经营管理现状与对策研究 |
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| 引用本文： | 王立国,张强.东北三省滑雪产业经营管理现状与对策研究[J].西安体育学院学报,2010,27(2). |
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| 作者姓名： | 王立国 张强 |
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| 作者单位： | 东北师范大学,体育学院,长春,130024 |
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| 基金项目： | 国家体育总局体育哲学社会科学研究项目 |
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| 摘 要： | 调查了东北三省21家大中小型雪场管理者.分析认为,东北地区滑雪产业在投融资体制方面应从较单一的国有投资模式向多元化的投融资渠道转变;在经营管理体制方面急需向现代市场经济管理体制方向转变;在市场营销策略方面应注重品牌的创建;应加强雪场开发和综合利用的全面系统规划.
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| 关 键 词： | 东北地区 滑雪 产业 经营管理 |
Study on Status and Countermeasures of Skiing in Northeast Industrial Management |
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| WANG Li-guo,ZHANG Qiang.Study on Status and Countermeasures of Skiing in Northeast Industrial Management[J].Journal of Xi'an Institute of Physical Education,2010,27(2). |
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| Authors: | WANG Li-guo ZHANG Qiang |
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| Institution: | WANG Li-guo,ZHANG Qiang(Northeast Normal University,Changchun 130024,China) |
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| Abstract: | Research in the three northeast provinces at present management for the three northeast provinces,21 major and medium small service manager.The rapid development in the period of the ski industry in northeast China,investment and financing system from the aspects of a single state-owned investment mode of financing channel shift to diversification,In the management system of modern market economy urgently to change direction of management system,In the marketing strategy of the brand should notice to create... |
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| Keywords: | industries Skiing management countermeasures |
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