| 浅析电视节目中的短信互动 |
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| 引用本文： | 季莉.浅析电视节目中的短信互动[J].青海师范大学学报(哲学社会科学版),2009(4):130-132. |
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| 作者姓名： | 季莉 |
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| 作者单位： | 西宁电视台,青海,西宁,810000 |
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| 摘 要： | 在中国短信产业兴盛的大背景及手机广泛普及的今天,短信互动与大众传媒的结合越来越多.这种互动方式一定程度上改变了电视与观众间固有的点对面的单级传播模式,首次赋予了观众直接参与、影响电视节目流程内容的权利.由此,短信投票类电视节目充斥于荧屏,并引发了对于大众传媒社会责任的思考.对于短信互动这一形式,应适量有分寸地应用,才能真正提高节目质量.
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| 关 键 词： | 短信互动 接近权 媒介社会责任 |
Analysis of Television Programs in the Interactive Messaging |
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| JI Li.Analysis of Television Programs in the Interactive Messaging[J].Journal of Qinghai Normal University(Philosophy and Social Sciences Edition),2009(4):130-132. |
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| Authors: | JI Li |
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| Institution: | Xining Television Station;Xining 810000;China |
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| Abstract: | Under the background of messages service as well as the populatrication of this communication facility-cellphhone,messages interaction are getting more and more with media.This kind of interactive varies single stage dissemination pattern between the televistion and the audience in some degree,which has entrusted with the audience the direct pativipation as well as the influence of televistion program for the first time.This lets short messages vitong televistion program spring up on the screen,and has give... |
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| Keywords: | message interaction access to media social ability of the mass media |
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