| 在线交易情境下整合与分离定价模式的研究与思考 |
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| 引用本文： | 钱明辉,杨浙帅,焦家良.在线交易情境下整合与分离定价模式的研究与思考[J].云南师范大学学报(哲学社会科学版),2012,44(5):119-126. |
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| 作者姓名： | 钱明辉 杨浙帅 焦家良 |
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| 作者单位： | 1. 中国人民大学信息资源管理学院,北京,100872
2. 中国人民大学商学院,北京,100872 |
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| 基金项目： | 教育部人文社会科学研究青年基金项目“价格机制与在线交易的关系机理:基于心理账户的研究”的阶段成果 |
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| 摘 要： | 电子商务的发展与繁荣,在线交易中的定价问题日益突出,相关研究也逐渐成为学术界极具创新性和挑战性的课题.当前,在线交易情境下的定价模式普遍涉及整合定价和分离定价两个方面,文中尝试从理论视角、基本变量关系、调节效应等方面对国内外学者关于在线交易中整合与分离定价的研究成果进行了梳理和分析,并围绕研究主题、研究视角和研究方法3个方面对未来可能的研究方向提出了思考.
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| 关 键 词： | 在线交易 整合定价 分离定价 研究回顾 |
A Study of Integrated and Partitioned Pricing Models in the Online Trading Situation |
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| QIAN Ming-hui
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YANG Zhe-shuai
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JIAO Jia-liang.A Study of Integrated and Partitioned Pricing Models in the Online Trading Situation[J].Journal of Yunnan Normal University(Philosophy and Social Sciences Edition),2012,44(5):119-126. |
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| Authors: | QIAN Ming-hui YANG Zhe-shuai JIAO Jia-liang |
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| Institution: | 1.Information Resources Management School,Renmin University of China,Beijing 100872,China; 2.Business School,Renmin University of China,Beijing 100872,China) |
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| Abstract: | With the development and prosperity of e-commerce,pricing problems in online transactions have become more and more serious,and the related research has also become a new challenge to the related academic circles.At present,studies on the online transaction usually involve two models: integrated price and partitioned price.This research attempts to analysis this problem from three aspects: theoretical perspective,relationship of basic variables,and moderating effects.Finally,it puts forward the future research directions based on the research topics,research perspectives and research methods. |
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| Keywords: | online trading integrated price partitioned price research review |
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