| 大型制造企业实现CRM应关注的几个问题 |
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| 引用本文： | 刘国华,刘颖.大型制造企业实现CRM应关注的几个问题[J].淮南职业技术学院学报,2004,4(4):29-32,38. |
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| 作者姓名： | 刘国华 刘颖 |
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| 作者单位： | 1. 淮南职业技术学院,安徽,淮南,232001
2. 黑龙江省计算机软件与网络评测中心,黑龙江,哈尔滨,150000 |
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| 摘 要： | 随着我国加入WTO，企业经营模式和管理机制在不约而同地发生着深刻变化，客户关系管理逐渐成为企业扩大市场所面临的首要问题；对CRM系统的概念和发展现状的进行了描述，进一步分析了我们大型制造企业实现CRM系统的必要性，提出了大型制造企业实现CRM系统的基本方法和步骤。
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| 关 键 词： | 制造企业 客户关系管理 系统应用 |
| 文章编号： | 1671-4733(2004)04-0029-04 |
| 修稿时间： | 2004年10月9日 |
Questions on Realization of CRM in Large -Sized Manufacturing Enterprises |
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| LIU Guo-hua,LIU Yin.Questions on Realization of CRM in Large -Sized Manufacturing Enterprises[J].Journal of Huainan Vocational & Technical College,2004,4(4):29-32,38. |
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| Authors: | LIU Guo-hua LIU Yin |
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| Institution: | LIU Guo-hua1,LIU Yin2 |
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| Abstract: | As China's entries into WTO, the running patterns a nd managing mechanism in enterprises have been changed greatly, and CRM has grad ually become the all-important matter while enterprises enlarging their market. The article describes the conception and status of CRM system, further analyzes the necessity of realizing CRM system, brings about the basic ways and steps of realizing it in large-sized manufacturing enterprises. |
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| Keywords: | manufacturing enterprises CRM system application |
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