| 图书馆阅读推广的多元化趋势研究——以首届高校图书馆阅读推广大赛为案例 |
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| 引用本文： | 许天才,杨新涯,王宁,魏群义.图书馆阅读推广的多元化趋势研究——以首届高校图书馆阅读推广大赛为案例[J].图书情报工作,2016,60(2):82-86. |
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| 作者姓名： | 许天才 杨新涯 王宁 魏群义 |
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| 作者单位： | 重庆大学图书馆 重庆 400044 |
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| 基金项目： | 本文系国家社会科学基金西部项目"智慧图书馆理论与系统实践研究"(项目编号:13XTQ009)研究成果之一。 |
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| 摘 要： | 目的/意义]分析首届高校图书馆阅读推广大赛优秀案例的特点与存在的不足,为各高校图书馆阅读推广工作提供最新的参考依据。方法/过程]首届全国高校图书馆阅读推广案例大赛入围决赛的优秀作品不仅是典型的成功案例更代表着阅读推广未来的发展方向。利用网络调研法和文献调研法对这些作品进行剖析、梳理和总结,并讨论高校图书馆在阅读推广工作中的进展与缺憾。结果/结论]高校图书馆阅读推广应联合多方资源,实现内容形式多样化、宣传渠道多元化,努力发展自主原创品牌活动,并建立相应评价体系,及时全方位地对活动效果进行检验,以不断提高阅读推广工作质量。
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| 关 键 词： | 阅读推广 高校图书馆 案例比较 评价机制 |
| 收稿时间： | 2015-12-02 |
Study on Diversification Trend of Reading Promotion in Academic Library:Based on the First Contest of the Academic Library Reading Promotion |
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| Xu Tiancai,Yang Xinya,Wang Ning,Wei Qunyi.Study on Diversification Trend of Reading Promotion in Academic Library:Based on the First Contest of the Academic Library Reading Promotion[J].Library and Information Service,2016,60(2):82-86. |
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| Authors: | Xu Tiancai Yang Xinya Wang Ning Wei Qunyi |
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| Institution: | Chongqing University Library, Chongqing 400044 |
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| Abstract: | Purpose/significance] The factors of success and shortcomings of outstanding cases in the first contest of the academic library reading promotion were analyzed, which could provide the latest reference for the academic library reading promotion.Method/process] The first national academic library reading promotion case competition for final in 2015 was held. The excellent entries represented that development of the academic library reading promotion, which were researched by the methods of network survey and literature survey. Meanwhile, the progress and disadvantages of reading promotion in university libraries were discussed.Result/conclusion] The reading promotion of academic library should combine many resources and ensure diversification of content and publicity channels. Try to develop independent original brand and establish evaluation system. The result of reading promotion should be tested comprehensively in time in order to improve library work quality. |
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| Keywords: | reading promotion academic library case comparison evaluation mechanism |
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