| 略谈高职广告专业与企业合作办学的新思路 |
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| 引用本文： | 杨云.略谈高职广告专业与企业合作办学的新思路[J].科教文汇,2012(28):178-178,193. |
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| 作者姓名： | 杨云 |
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| 作者单位： | 云南能源职业技术学院 云南,曲靖,655001 |
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| 摘 要： | “校企合作办学”是符合高职广告专业建设和人才培养要求的办学模式。是高职广告教育发展的重要方向。本文就我校积极实施“校企合作办学”模式的实际情况进行了总结和反思，并对下一阶段的合作办学提出了几点建议。
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| 关 键 词： | 高职广告专业 企业 合作办学 |
Discussion on the Cooperative Advertisement Education between Higher Vocational Colleges and Companies |
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| Authors: | Yang Yun |
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| Institution: | Yang Yun(Yunnan Vocational Institute of Energy Technology,655001,Qujing, Yunnan,China) |
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| Abstract: | The cooperative education between schools and companies coatings with advertisement of higher vocational colleges, which represents the development direction. This paper sums up and reconsiders the use of this model to organize teaching in our school, and gives some suggestions for the next step. |
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| Keywords: | advertisement education of higher vocational colleges companies cooperative |
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