| 捧哏与逗哏--谈平面广告中文案与图形的关系 |
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| 引用本文： | 王静,谢荣彩,吕艳梅.捧哏与逗哏--谈平面广告中文案与图形的关系[J].衡水师专学报,2008(5):85-86. |
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| 作者姓名： | 王静 谢荣彩 吕艳梅 |
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| 作者单位： | 衡水学院美术与艺术设计系,河北衡水053000 |
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| 摘 要： | 本文将平面广告设计中的文案与图形喻为“捧哏与逗哏”，强调了文案与图形是相互支持、相互合作、相辅相成的传达着广告信息，本文反映了平面广告设计中文案与图形在广告成败之间的必然联系，并分析了平面广告文案与图形的几种互动关系。
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| 关 键 词： | 平面广告 文案 图形 捧哏与逗哏 |
Penggen and Dougen -About the Relationship between Words and the Figures in Advertisement |
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| WANG Jing,XIE Rong-cai,LV Yan-mei.Penggen and Dougen -About the Relationship between Words and the Figures in Advertisement[J].Journal of Hengshui Normal College,2008(5):85-86. |
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| Authors: | WANG Jing XIE Rong-cai LV Yan-mei |
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| Institution: | (Department of Art, Hengshui University, Hengshui, Hebei 053000, China) |
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| Abstract: | In the essay, the plane design of advertisement is compared to penggen and dougeng. It emphasizes that words and figures in advertisement express the information of advertisement through supporting, cooperating and complementing to each other. It also reflects the necessary connection between words and figures in the design of advertisement and analyzes the mutual cooperation of words and figures in advertisement. |
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| Keywords: | plane advertisement the words the figures penggen and dougen |
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