| 中美体育赛事电视转播权营销现状比较研究 |
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| 引用本文： | 齐朝勇.中美体育赛事电视转播权营销现状比较研究[J].西安体育学院学报,2006,23(2):31-33. |
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| 作者姓名： | 齐朝勇 |
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| 作者单位： | 西安工业学院体育部,西安,710032 |
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| 摘 要： | 通过对中美体育赛事转播交易、转让方式、定价标准、运作方式、收入分配等方面的比较分析,反映中美体育赛事电视转播权营销的现状,为我国体育赛事电视转播提供参考,更好地发展我国体育赛事电视转播。
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| 关 键 词： | 体育赛事 电视转播 营销 策略 |
| 文章编号： | 1001-747X（2006）02-0031-03 |
| 收稿时间： | 02 12 2005 12:00AM |
| 修稿时间： | 2005-02-122005-05-18 |
Comparative Analysis of Sports TV Relay Marketing Between China and USA |
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| QI Chao-yong.Comparative Analysis of Sports TV Relay Marketing Between China and USA[J].Journal of Xi'an Institute of Physical Education,2006,23(2):31-33. |
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| Authors: | QI Chao-yong |
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| Abstract: | Through the comparative analysis of sports games TV relay market,transfer way,price standard,operation and income allotment,the paper reflects the present condition of sport games TV relay marketing in China and USA.Its aim is to provide useful data for development of our country's sports games TV relay. |
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| Keywords: | sports games TV relay marketing strategy |
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