| “潍坊国际风筝会”对我国旅游节庆的几点启示 |
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| 引用本文： | 李淑燕.“潍坊国际风筝会”对我国旅游节庆的几点启示[J].潍坊教育学院学报,2010,23(6):3-5. |
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| 作者姓名： | 李淑燕 |
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| 作者单位： | 潍坊学院,山东潍坊261061 |
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| 基金项目： | 潍坊市社会科学规划重点研究课题 |
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| 摘 要： | "潍坊国际风筝会"是我国旅游节庆的代表和成功的范例。通过梳理"潍坊国际风筝会"发展历史,对"潍坊国际风筝会"的现状和特色进行系统的分析,进而论述"潍坊国际风筝会"给我国旅游节庆几点启示:文化主题鲜明是旅游节庆活动的灵魂;广泛的民众参与是旅游节庆成败的关键因素;创新是旅游节庆发展的根本动力;坚定不移的进行市场化的探索是旅游节庆发展的必由之路。
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| 关 键 词： | 潍坊国际风筝会 文化主题 民众参与 创新 市场化 |
Tie Inspirations of "Weifang International Kite Festival" for China Tourism Festival |
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| Li Shuyan.Tie Inspirations of "Weifang International Kite Festival" for China Tourism Festival[J].Journal of Weifang Educational College,2010,23(6):3-5. |
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| Authors: | Li Shuyan |
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| Institution: | Li Shuyan(Weifang University,Weifang Shandong 261061) |
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| Abstract: | ＂Weifang International Kite Festival＂ is the representative of China＇s tourism festivals and successful example.This paper analyzes the history of＂Weifang International Kite Festival＂,expounded the Status characteristics of ＂Weifang International Kite Festival＂,Then discusses the Inspiration of ＂Weifang International Kite Festival＂,for the city tourism festival in China： clear Cultural Theme is the soul;Broad public participation is a key;Innovation is the fundamental driving force of sustainable development;Firm to conduct the exploration market is the only way |
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| Keywords: | Weifang International Kite Festival cultural theme public participation innovation market |
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