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大众健康类图书的出版及其发展趋势探析
引用本文:郭瑞佳.大众健康类图书的出版及其发展趋势探析[J].巢湖学院学报,2011(5):152-156.
作者姓名:郭瑞佳
作者单位:云南民族大学,云南昆明,650031
摘    要:随着我国社会经济的发展,人们的物质生活水平逐渐提高,对于健康的标准不再仅仅局限于不生病,而更多地渴望一种健康的生活方式和理念,健康类图书便是公众获得保健知识的重要渠道之一。近年来,大众健康类图书市场广受读者青睐,年年稳居畅销书排行榜前列。本文从大众健康类图书的风格特色和选题特点入手,分析其出版现状及其发展趋势。

关 键 词:大众健康类图书  热销  发展趋势

THE PUBLISH PLANNING AND DEVELOPMENT TREND OF PUBLIC HEALTH BOOKS
GUO Rui-jia.THE PUBLISH PLANNING AND DEVELOPMENT TREND OF PUBLIC HEALTH BOOKS[J].Chaohu College Journal,2011(5):152-156.
Authors:GUO Rui-jia
Institution:GUO Rui-jia(Nationality culture school,Yunnan Nationalities University,Kunming Yunnan 650031)
Abstract:With the development of our society,our material living standards have improved gradually.People are not only confined to his illness but also need a healthy lifestyle.Reading public health books is an important way for us to get health care knowledge.Public health books not only the standard books on the market but also the helper of the concept about the national health life.In this paper,we can see a large number of examples about the publish of public health books,and they can prove the argument.
Keywords:Public health books  Sell like hot cakes  Development trend
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