| 基于宗教视角的企业文化建设思考 |
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| 引用本文： | 徐大佑.基于宗教视角的企业文化建设思考[J].铜仁学院学报,2009,11(5):75-77. |
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| 作者姓名： | 徐大佑 |
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| 作者单位： | 贵州财经学院工商管理学院,贵州,贵阳,550004 |
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| 摘 要： | 企业文化从某种意义上说，可以视为一种企业宗教，它具有引导、规范企业行为，净化企业及其员工灵魂的作用，企业管理当局在建设企业文化过程中，可以借鉴宗教的形成规律，以加速企业文化的培育和形成。
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| 关 键 词： | 企业文化 企业人 宗教 整合营销传播 |
Considerations on the Corporate Culture Construction from the Religious Angle |
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| Xu Da-you.Considerations on the Corporate Culture Construction from the Religious Angle[J].Journal of Tongren University,2009,11(5):75-77. |
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| Authors: | Xu Da-you |
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| Institution: | Xu Dayou ( College of Business Administration, Guizhou College of Finance, Guiyang Guizhou Province 550004 ) |
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| Abstract: | Corporate culture could be regarded in a way as a corporate religion and it acts as the function to guide and standardize corporate behavior and purify enterprises＇ and their employer＇ s souls and so the management authorities of enterprises can utilize the formation law of religion in the construction of building corporate culture so as to speed up the development and formation of the corporate culture. |
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| Keywords: | Corporate culture Corporate people Religion The dissemination of integrated promotion |
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