| 中小企业网络营销的应用研究 |
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| 引用本文： | 吴娜娟.中小企业网络营销的应用研究[J].邢台职业技术学院学报,2012,29(4):83-85. |
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| 作者姓名： | 吴娜娟 |
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| 作者单位： | 黎明职业大学经济管理学院,福建泉州,362000 |
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| 摘 要： | 随着信息化发展，网络营销的优势已经突显。我国越来越多的中小企业采取网络营销的方式进行营销活动，增强自己的市场竞争优势，但也存在诸多问题。本文对这些问题进行研究，最后，提出有利于中小企业网络营销发展的一些对策。
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| 关 键 词： | 中小企业 网络营销 问题 对策 |
The Research on the Small and Medium-sized Enterprises' Network Marketing Application |
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| WU Na-juan.The Research on the Small and Medium-sized Enterprises' Network Marketing Application[J].Xingtai Vocational and Technical College,2012,29(4):83-85. |
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| Authors: | WU Na-juan |
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| Institution: | WU Na-juan(Liming Vocational University,Quanzhou,Fujian 362000,China) |
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| Abstract: | With the development of information technology, the superiority of network marketing has been highlighted in our country. In China, more and more small and medium-sized enterprises take the network marketing mode to do marketing activities, to enhance their market competitive advantage, but it also remains a lot of problems. This article conducts the research to these problems. Finally, it proposes some countermeasures to be helpful for the small and medium-sized enterprises＇ network marketing development. |
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| Keywords: | small and medium-sized enterprise network marketing problem countermeasure |
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