| 基于媒介融合下的手机图书出版发展初探 |
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| 引用本文： | 刘思文.基于媒介融合下的手机图书出版发展初探[J].楚雄师范学院学报,2010,25(2):100-104. |
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| 作者姓名： | 刘思文 |
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| 作者单位： | 西南交通大学,四川,成都,610031 |
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| 摘 要： | 在媒介大融合趋势的推动下,当今图书出版发行的载体,已经开始由过去的书本、杂志延伸到了手机终端,并作为一种新兴的出版业形态在全世界迅速推行。笔者从手机图书出版业发展现状、市场前景、发展瓶颈、未来出路四个不同维度入手,探讨手机图书出版业今后的发展方向。
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| 关 键 词： | 手机图书 数字出版业 信息时代 |
On the Development of Mobile Phone Book Publishing Based on the Trend of Media Mixed Together |
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| LIU Si-wen.On the Development of Mobile Phone Book Publishing Based on the Trend of Media Mixed Together[J].journal of chuxiong normal university,2010,25(2):100-104. |
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| Authors: | LIU Si-wen |
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| Institution: | Department of Art and Communication;Southwest Jiaotong University;Chengdu 610031;China |
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| Abstract: | Based on the trend of various media mixed together,today the carriers of publishing industry has extended to mobile phone from books,magazines by the past,which is rapid popular in the worldwide as a new form of the publishing industry. The author discusses the development of mobile phone book publishing industry's in the future from four aspects below:the present development situation of phone book publishing industry,market prospect,bottleneck and future development direction. |
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| Keywords: | mobile phone e-book digital publishing industry information age |
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