| “目的论”视角下的广告翻译研究 |
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| 引用本文： | 丰涛.“目的论”视角下的广告翻译研究[J].怀化学院学报,2010,29(12). |
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| 作者姓名： | 丰涛 |
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| 基金项目： | 怀化学院2008年青年基金资助项目 |
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| 摘 要： | 运用"目的论"来指导广告翻译的研究。分析了广告翻译的本质和特殊性,指出广告翻译应遵循的原则并提出相关的翻译策略和方法。
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| 关 键 词： | 目的论 广告翻译 翻译策略 |
An Exploration on Ads Translation from the Perspective of Skopos |
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| FENG Tao.An Exploration on Ads Translation from the Perspective of Skopos[J].Journal of Huaihua University,2010,29(12). |
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| Authors: | FENG Tao |
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| Abstract: | The essay mainly explores the effective ads translation methods and strategies from the perspective of the theory—Skopos.Based on analyzing the essence and distinctiveness of ads translation,some practical principles have been presented as well. |
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| Keywords: | Skopos ads translation translation strategies |
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