| 市场进入战略创新性与新技术企业初期绩效——对成长性绩效与规模绩效影响差异性的分析 |
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| 引用本文： | 田莉,张玉利.市场进入战略创新性与新技术企业初期绩效——对成长性绩效与规模绩效影响差异性的分析[J].科学学与科学技术管理,2011,32(5):123-130. |
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| 作者姓名： | 田莉 张玉利 |
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| 作者单位： | 南开大学商学院创业管理研究中心,天津,300071 |
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| 基金项目： | 国家自然科学基金重点项目“新企业创业机理与成长模式研究”(70732004),国家自然科学基金青年项目“创业团队的形成过程理性与绩效作用机制研究”(70902050) |
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| 摘 要： | 以新技术企业为研究对象,结合技术创业实际重点考察了市场进入战略的选择,即新企业将什么样的产品与服务经由怎样的交易结构引入市场,进而兑现技术成果的商业价值.从进入战略创新的视角解释技术创业的高失败率与低成长现状问题.利用中国情境下的随机样本实证检验了新技术企业市场进入战略创新性时其初期绩效的影响.结果表明,创新性的进入战...
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| 关 键 词： | 新技术企业 市场进入战略创新性 成长性绩效 规模绩效 |
The Innovativeness of the Market Entry Strategy and New Technology Venture Performance-Analysis of the Different Impact on Growth and Scale Performance |
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| TIAN Li
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ZHANG Yuli.The Innovativeness of the Market Entry Strategy and New Technology Venture Performance-Analysis of the Different Impact on Growth and Scale Performance[J].Science of Science and Management of S.& T.,2011,32(5):123-130. |
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| Authors: | TIAN Li ZHANG Yuli |
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| Institution: | TIAN Li,ZHANG Yuli(Research Center of Entrepreneurial Management,Business School,Nankai University,Tianjin 300071,China) |
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| Abstract: | The article takes the new technology venture in founding period as research target and mainly examines the relatedness of the market entry strategy to the initial performance of the new venture.Using the random samples in Chinese context-it finds that the innovativeness of the market entry strategy improves the new technology ventures' initial performance as a whole-especially on new technology ventures' growth.Comparing to the negative impacts of the product and service innovation on the initial scale-the ... |
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| Keywords: | new technology venture innovativeness of market entry strategy growth performance scale performance |
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