| 试论体育赛事背景广告的电视直播效果研究 |
| |
| 引用本文： | 高茂章.试论体育赛事背景广告的电视直播效果研究[J].沈阳体育学院学报,2006,25(6):55-57. |
| |
| 作者姓名： | 高茂章 |
| |
| 作者单位： | 罗定职业技术学院,体育教研室,广东,罗定,527200 |
| |
| 摘 要： | 通过对体育赛事背景广告与体育主题广告的区别、评价体育赛事背景广告电视直播效果的意义、作用等方面进行理论分析,并针对评价中的关键问题设计了相应的测定方法,从而得出体育赛事背景广告的电视直播效果的研究是可行的结论,以期为体育赛事背景广告方面的进一步研究提供参考。
|
| 关 键 词： | 体育赛事背景广告 体育主题广告 电视直播 出现频次 |
| 文章编号： | 1004-0560(2006)06-0055-03 |
| 修稿时间： | 2006年10月9日 |
Research on the Live Television Coverage Effect of Sport Competition Background Advertisement |
| |
| GAO Mao-zhang.Research on the Live Television Coverage Effect of Sport Competition Background Advertisement[J].Journal of Shenyang Sport University,2006,25(6):55-57. |
| |
| Authors: | GAO Mao-zhang |
| |
| Abstract: | In this thesis,the authors theoretically analyzed the differences between the sport competition background advertisement and the sport subject advertisement,as well as the evaluation on the meaning and the function of live television coverage on the sport competition background advertisement.And in the light of the key problem designed some corresponding experiments.Therefore,the authors drew a feasible conclusion from the research on the sport competition background advertisement and hoped to offer some reference for the further research on it. |
| |
| Keywords: | sport competition background advertisement sport subject advertisement live television coverage frequency |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
