| 论广播电视报发展模式的创新 |
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| 引用本文： | 张华江.论广播电视报发展模式的创新[J].湖州职业技术学院学报,2010,8(3):46-49. |
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| 作者姓名： | 张华江 |
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| 作者单位： | 湖州广播电视总台报网中心,浙江湖州,313000 |
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| 摘 要： | “带电作业”、“一周一报”、“单一广告”等传统模式制约广播电视报发展，创新发展模式是广播电视报可持续发展的必由选择。当前在选择发展模式的方向和路径上，广播电视报应确立市场取向的发展定位，做新闻、影视、生活兼具的广电报（新都市报）；按市场需要选择出版周期，量力而行向“一周多报”转型；树立多元经营发展思路，拓展广告以外的创收路子；推进“报网融合’’工程，建构数字化、网络化、多媒体信息资源聚合与传播平台。
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| 关 键 词： | 广播电视报 发展模式 创新 |
On the Development Mode Innovation of Radio and TV Newspaper |
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| ZHANG Hua-Jiang.On the Development Mode Innovation of Radio and TV Newspaper[J].Journal of Huzhou Vocational and Technological College,2010,8(3):46-49. |
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| Authors: | ZHANG Hua-Jiang |
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| Institution: | ZHANG Hua-Jiang (Web News Center of Huzhou Municipal Radio ＆ TV Broadcasting System, Huzhou 313000, China) |
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| Abstract: | The traditional patterns such as ＂live working＂, ＂one issue a week＂ and ＂one- fold advertisement＂ restricted the development of radio and TV newspaper. Mode Innovation is the only way to the sustainable development of radio and TV newspaper. In choosing the direction and mode of radio and TV newspaper, development orientation should be established based on the market orientation so as to make it a combination of news, movie and television and living; Publication frequency should be set according to the market demand, trying to transfer to ＂several issues a week＂; Developmental thinking of diversification operation should be established so as to extend new ways for creating income besides advertisement; The program of ＂Integration of Newspaper with Internet＂ should be recommended so as to construct a digitalized, webified, MMS resource collaborated and communicating platform. |
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| Keywords: | radio and TV newspaper development mode innovation |
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