| 能力导向的高校课程与教学转型——以地方院校市场营销专业为例 |
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| 引用本文： | 李晓翠.能力导向的高校课程与教学转型——以地方院校市场营销专业为例[J].襄樊职业技术学院学报,2013(1):94-96,99. |
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| 作者姓名： | 李晓翠 |
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| 作者单位： | 湖北文理学院管理学院,湖北襄阳441053 |
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| 基金项目： | 湖北省教研项目（2010296） |
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| 摘 要： | 应用型人才培养模式要求从“知识本位”向“能力本位”转变，这种转变的切入点和落脚点关键在于构建与其相适应相匹配的课程体系。以市场营销专业为例，分析应用型本科院校大学生的能力构成，提出通过实践性课程和非实践性课程承担学生能力培养任务的具体途径。
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| 关 键 词： | 应用型人才 实践性课程 非实践性课程 |
Competency-Based University Curriculums and Teaching Transformation --Marketing Specilaty as an example |
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| LI Xiao-cui.Competency-Based University Curriculums and Teaching Transformation --Marketing Specilaty as an example[J].Journal of Xiangfan Vocational and Technical College,2013(1):94-96,99. |
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| Authors: | LI Xiao-cui |
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| Institution: | LI Xiao-cui (School of Management, Hubei University of Arts and Science, Xiangyang Hubei 441053, China) |
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| Abstract: | Application-oriented personnel training program requests the changing of the cultivation of the students from knowledge-based to ability- based. The key to carry out this change is to build suitable curriculums system. The thesis analyzes the ability structure of university students with Marketing as an example, and proposes the different tasks in practical curriculums and non-practical curriculums for student ability training at the same time. |
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| Keywords: | application-oriented talent practical curriculums non-practical curriculums ability |
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