| 面向汽车销售后服务的客户知识管理研究 |
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| 引用本文： | 喻立.面向汽车销售后服务的客户知识管理研究[J].科技管理研究,2010,30(13). |
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| 作者姓名： | 喻立 |
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| 作者单位： | 武汉理工大学管理学院,湖北武汉,430070 |
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| 摘 要： | 从汽车销售后服务行业视角分析了该领域客户知识的内涵与特点, 探讨了汽车销售后服务的客户知识的获取模式和客户知识的表示方法,并从技术的角度对客户知识共享平台框架给予描述.
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| 关 键 词： | 汽车销售后服务 客户知识管理 知识共享平台 |
Study on the Customer Knowledge Management of Automobile After-sale Service |
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| YU Li.Study on the Customer Knowledge Management of Automobile After-sale Service[J].Science and Technology Management Research,2010,30(13). |
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| Authors: | YU Li |
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| Institution: | YU Li (School of Management,Wuhan University of Science and Technology,Wuhan 430070,Hubei) |
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| Abstract: | The paper analyses the concept and features of customer knowledge from the perspective of automobile after-sale service industry and discusses the model how to acquire and represent the customer knowledge.The paper describes the framework of knowledge sharing platform from the technique point of view, |
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| Keywords: | automobile after-sale service customer knowledge management knowledge sharing platform |
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