| 简析广告语中双关修辞的应用 |
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| 引用本文： | 方亮.简析广告语中双关修辞的应用[J].安康学院学报,2008,20(2):52-53. |
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| 作者姓名： | 方亮 |
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| 作者单位： | 西华师范大学,文学院,四川,南充,637002 |
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| 摘 要： | 广告是一门富有语言魅力的艺术。简洁洗练、含蓄生动的广告语言是广告创作成功的标志之一。双关是一种常用的修辞手段，巧妙运用它可以创作出新颖别致的广告语，从而增强广告的宣传效果。
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| 关 键 词： | 广告语言 双关 应用 |
| 文章编号： | 1009-024X(2008)02-0052-02 |
| 修稿时间： | 2007年10月31 |
Analysis of Application of Pun Rhetoric in the Advertising Language |
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| FANG Liang.Analysis of Application of Pun Rhetoric in the Advertising Language[J].Journal of Ankang Teachers College,2008,20(2):52-53. |
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| Authors: | FANG Liang |
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| Institution: | FANG Liang (College of Art,China West Normal University ,Nanchong637002 ,Sichuan, China ) |
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| Abstract: | Advertisement is a kind of very charismatic language art. Concise,implicit and vivid advertising language is a successful sign of creative advertisement. Pun used as a means of rhetoric, clever use of it can create new chic adverrising language ,thereby enhancing advertising propaganda effect. |
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| Keywords: | advertising language pun application |
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