| 浅析植入式广告的生存状况 |
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| 引用本文： | 朱瑾.浅析植入式广告的生存状况[J].湖南广播电视大学学报,2010(3):91-94. |
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| 作者姓名： | 朱瑾 |
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| 作者单位： | 中央广播电视大学文法学院,北京,100031 |
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| 摘 要： | 文章讨论植入式广告的生存状况,整体分两部分即植入式广告的生存的土壤与其发展面临的问题。揭示广告采用新形式在特定的传播环境中自身的适应与调节能力,及其与营销策略的契合与对受众注意力产生的影响。
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| 关 键 词： | 植入式广告 形式 符号消费 编码与解码 注意力 媒介环境 |
Analysis the Situation of Implantable Advertisement |
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| ZHU Jin.Analysis the Situation of Implantable Advertisement[J].Joournal of Hunan Radio and Televistion University,2010(3):91-94. |
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| Authors: | ZHU Jin |
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| Abstract: | This article mainly discussed the situation for preliminary advertisement. The article has two sections that introduce the problem we are facing. That explain the new form of advertising in revealing the spread of specific environment and its adjustment ability,and their marketing strategy to fit with the audience attention and influence. |
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| Keywords: | implantable advertising form symbol consumption coding and decoding attention media environment |
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