Demand analysis of hit music in Japan |
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| Authors: | Sumiko Asai |
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| Institution: | (1) School of Social Information Studies, Otsuma Women’s University, 2-7-1, Karakida, Tama City Tokyo, 206-8540, Japan |
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| Abstract: | This study constructed a music demand model with variables representing quality in order to conduct an empirical analysis
of popular music in Japan. The demand function was estimated, using the data by title of CDs that appeared on the Top 100
single and album charts in 2007 and 2008. It was found that demand for both singles and albums was inelastic with respect
to price. In addition, the estimation results showed that the factors affecting hits differed between singles and albums. |
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