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网络环境下大学生媒介角色认知与媒介素养培养探析
引用本文:俞晨怡.网络环境下大学生媒介角色认知与媒介素养培养探析[J].宁波职业技术学院学报,2014(2):50-53.
作者姓名:俞晨怡
作者单位:浙江经贸职业技术学院,杭州310018
摘    要:如何培养大学生的媒介认知与媒介素养,已经成为高校培养适应现代社会发展需要的复合型人才的当务之急。当代大学生对自身的媒介角色仍然定位为“受众”,媒介素养不足主要表现在理论知识和道德观念两个方面。高校要高度重视媒介素养教育,将其纳入通识教育的内容,通过系统的教育,让大学生掌握媒介素养的基本知识,提高对媒介信息的鉴别、分析能力。

关 键 词:媒介角色  媒介素养  网络  大学生  培养模式

The Media Character Acknowledge and Media Literacy Culture Education of University Students in Network Environment
YU Chen-yi.The Media Character Acknowledge and Media Literacy Culture Education of University Students in Network Environment[J].Journal of Ningbo Polytechnic,2014(2):50-53.
Authors:YU Chen-yi
Institution:YU Chen-yi (Zhejiang Economic & Trade Polytechnic, Hangzhou 310018, China)
Abstract:It is an urgent priority for cultivating the media character acknowledge and media literacy of university students to suit the modern society progress. However,the university students still consider themselves as a “recipient” as their media character. Moreover,they also lack of speculative knowledge and moral idea. The education of media literacy should not be neglected in University and it is necessary for the students to comprehend the knowledge of media literacy and the capability of media message analysis.
Keywords:media character  media literacy  network  university students  education
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