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| 顾客创新性和顾客产品知识对顾客个人创新行为的影响 | |
| 引用本文： | 冯旭,鲁若愚,彭蕾.顾客创新性和顾客产品知识对顾客个人创新行为的影响[J].研究与发展管理,2012,24(2):104-114. |
| 作者姓名： | 冯旭 鲁若愚 彭蕾 |
| 作者单位： | 1. 电子科技大学经济与管理学院,成都 610054;西南民族大学管理学院,成都 610041 2. 电子科技大学经济与管理学院,成都,610054 3. 中国建设银行四川省分行个人金融部,成都,610014 |
| 基金项目： | 国家自然科学基金资助项目(70772068); 西南民族大学中央高校基本科研业务费专项资金资助项目(10SZYZJ02). |
| 摘 要： | 通过对484名商业银行顾客的问卷调查，研究了顾客创新性、顾客产品知识对顾客个人创新行为的影响.本文提出了顾客个人创新行为的概念并对之进行了界定和测量，顾客个人创新行为由“创新构想的产生”和“创新构想的研究”、“创新构想的拥护与应用”3个阶段构成.实证结果表明，顾客产品知识对顾客个人创新行为具有正向直接的影响，其中顾客产品知识对创新构想的产生、创新构想的执行和拥护具有直接的正向影响；顾客创新性对顾客产品知识具有正向直接的影响；顾客创新性对顾客个人创新行为具有正向直接的影响，其中顾客创新性对创新构想的产生和研究具有直接的正向影响 |
| 关 键 词： | 顾客个人创新行为 顾客创新性 顾客产品知识 |
The Effect of Customer Innovativeness and Customer Product Knowledge on Customer Individual Innovation Behavior |
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| FENG Xu , LU Ruo-yu , PENG Lei.The Effect of Customer Innovativeness and Customer Product Knowledge on Customer Individual Innovation Behavior[J].R&d Management,2012,24(2):104-114. | |
| Authors: | FENG Xu LU Ruo-yu PENG Lei |
| Institution: | 1.School of Management and Economics,University of Electronic Science and Technology,Chengdu 610054,China; 2.School of Management,Southwest University for Nationalities,Chengdu 610041,China; 3.Personal Finance Department,China Construction Bank Sichuan Branch,Chengdu 610014,China) |
| Abstract: | It explores the effects of customer innovativeness and customer product knowledge on customer individual innovation behavior(CIIB) with the data from a sample of 484 customers.It first puts forward the concept of customer individual innovation behavior and conducts the measurement.The customer individual innovation behavior has three dimensions: generation,research,application.The results suggest that consumer product knowledge is positively related to customer individual innovation behavior;the consumer innovativeness is positively related to customer product knowledge and customer individual innovation behavior;customer innovativeness has a direct effect on the generation and research of customer innovation behavior. |
| Keywords: | customer individual innovation behavior customer innovativeness customer product knowledge |
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