| 论过度包装的心理动因 |
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| 引用本文： | 赖守亮.论过度包装的心理动因[J].株洲师范高等专科学校学报,2005,10(6):86-88. |
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| 作者姓名： | 赖守亮 |
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| 作者单位： | 株洲工学院,湖南株洲412008 |
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| 摘 要： | 过度包装存在巨大的危害,究其原因,相当复杂.商家的“争宠”心理、设计师的自我炫耀心理、消费者爱面子的非理性心理是过度包装的深层动因.解决过度包装的最好办法,便是包装的绿色之路和生态之路以及包装的法律体系的建立和完善.
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| 关 键 词： | 过度包装 心理动因 绿色包装 法律体系 |
| 文章编号： | 1009-1432(2005)06-0086-03 |
| 收稿时间： | 05 8 2005 12:00AM |
| 修稿时间： | 2005年5月8日 |
On the Motivation of Over-packaging |
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| LAI Shou-liang.On the Motivation of Over-packaging[J].Journal of Zhuzhou Teachers College,2005,10(6):86-88. |
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| Authors: | LAI Shou-liang |
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| Institution: | Zhuzhou Institute of Technology, Zhuzhou ,Hunan 412008, China |
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| Abstract: | There is great damage in over-packaging.The deep motivation of over-packaging is complicated:the businessmen's motivation of contesting for consumers' attention,the designers' motivation of manifesting their talents and the consumers' motivation of irrational consumption.A mode of green and ecological packaging and a perfect legal system will help solve the problems. |
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| Keywords: | over-packaging motivation green-packaging legal system |
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