| 店名文化的再认识 |
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| 引用本文： | 孟昭泉.店名文化的再认识[J].商丘职业技术学院学报,2006,5(4):84-87. |
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| 作者姓名： | 孟昭泉 |
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| 作者单位： | 南阳理工学院,人文系,河南,南阳,473004 |
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| 摘 要： | 店名文化是一个地域、一个民族乃至一个国家所特有的人文精神,它体现在社会生活的方方面面。店名作为一种普遍的社会现象,所呈现的不仅仅是一种招牌,更是一种文化蕴涵。透过形形色色的店名,可领略丰富烂漫的文化意蕴。纵观店名文化的历史,可以总结出店名文化发展的趋势,还可以预设一个荦荦大端的架构。
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| 关 键 词： | 店名文化 渊源 类别分析 店名架构 |
| 文章编号： | 1671-8127（2006）04-0084-04 |
| 收稿时间： | 2006-05-06 |
| 修稿时间： | 2006年5月6日 |
A Further Understanding of the Shop Name Culture |
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| MENG Zhao-quan.A Further Understanding of the Shop Name Culture[J].Journal of Shangqiu Vocational and Technical College,2006,5(4):84-87. |
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| Authors: | MENG Zhao-quan |
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| Abstract: | The shop name culture shows the civilized spirit peculiar to a region,a nation and even a country.It is embodied in various aspects of social life.The shop name,as a common social phenomenon,presents not only a nameboard but also a cultural implication.Through various shop names,people can get some idea of the rich and brilliant cultural connotation.Surveying the history of the shop name culture,people can summarize the developmental trend of the shop name culture and preview a macrostructure. |
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| Keywords: | the shop name culture origins an analysis of categories the structure of shop names |
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