| 我国不同性别大学生的媒介体育信息需要研究 |
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| 引用本文： | 王慧琳,闫伟.我国不同性别大学生的媒介体育信息需要研究[J].浙江体育科学,2004,26(3):1-3,20. |
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| 作者姓名： | 王慧琳 闫伟 |
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| 作者单位： | 天津师范大学,体育科学学院,天津,300074 |
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| 基金项目： | 北京体育大学校科研和教改项目 |
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| 摘 要： | 通过采用定量与定性相结合的研究方法,对不同性别大学生大众传媒体育信息的需要进行比较系统的调查分析,证实了我国不同性别大学生有多种媒介接触动机,并且对每种媒介的动机有所不同.并充分证实了大学生媒介接触是一种主动的选择,为体育教育工作者进行媒介教育和传播工作者工作和决策提供参考.
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| 关 键 词： | 大学生 性别 大众传媒 体育信息 需要 |
| 文章编号： | 1004-3624(2004)03-0001-03 |
Study on the need of mass media sports information of collegians with different gender in China |
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| Wang hui-lin,Yan wei Physical educational college,Tianjin normal university,Tianjin ,China.Study on the need of mass media sports information of collegians with different gender in China[J].Zhejiang Sport Science,2004,26(3):1-3,20. |
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| Authors: | Wang hui-lin Yan wei Physical educational college Tianjin normal university Tianjin China |
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| Institution: | Wang hui-lin,Yan wei Physical educational college,Tianjin normal university,Tianjin 300074,China |
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| Abstract: | By quantitative and qualitative metheds, a systemic investigation and anaysis on the need of
mass media sports information of collegians with different gender was made. The results shows: Colle-
gians with different gender have several contacting motive of mass media, the motive of every mass me-
dia is different, and collegians contacting mass media is an active choice. This paper will offer some cor-
respond suggestion for media and sports operators to do media education and decision-making. |
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| Keywords: | collegians gender mass media sports information need |
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