| 论体育名牌产品与学校体育教育 |
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| 引用本文： | 褚海生,文立.论体育名牌产品与学校体育教育[J].体育科研,2001,22(4):37-39. |
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| 作者姓名： | 褚海生 文立 |
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| 作者单位： | 1. 江苏太仓师范学校,江苏,太仓,215400
2. 上海体育学院,上海,200438 |
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| 摘 要： | 从中国体育用品消费市场现状及发展前景、创国产体育用品名牌的策略、体育名牌产品市场前景等角度出发,探讨了学校体育教育与体育文化、体育名牌产品与学校体育教育的关系以及如何通过学校体育教学培养具有现代消费观念的消费者.
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| 关 键 词： | 体育 名牌 产品 学校 教育 |
| 文章编号： | 1006-1207(2001)04-0037-03 |
| 修稿时间： | 2001年3月6日 |
Famous Sports Products and Scholastic Physical Education |
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| ZHU Hai-sheng.Famous Sports Products and Scholastic Physical Education[J].Sports Science Research,2001,22(4):37-39. |
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| Authors: | ZHU Hai-sheng |
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| Institution: | ZHU Haisheng et al |
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| Abstract: | This research touched the relationship between teaching in physical educa-tion in middle school in China. And culture of P. E. and sports, famous sports products teaching in physical education as well as how to educate middle school students into the proper consumers from point. Of view of the current consuming market situation and future of sports products, the creative strategies of national famous sports products and the brighter future market of those famous products. |
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| Keywords: | sports famous products school teaching |
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