| 浅析高校招生宣传面临的新形势以及手机客户端在招生宣传中的应用 |
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| 引用本文： | 刘桐,苑志旺.浅析高校招生宣传面临的新形势以及手机客户端在招生宣传中的应用[J].中国轻工教育,2014(5):65-68. |
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| 作者姓名： | 刘桐 苑志旺 |
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| 作者单位： | 天津师范大学,天津300387 |
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| 基金项目： | 天津市教育科学规划课题（52WI1103）;天津市高等学校科技发展基金计划项目（52J13006） |
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| 摘 要： | 本文通过大量的调查和分析,明确了网络信息技术在高校招生宣传发挥的重要作用,同时指出高校招生应该调整思路,要更加注重招生宣传的长效性和针对性。在新形势下,传统的招生宣传方式已经难以满足社会多元化的要求,手机客户端的应用可以弥补传统宣传方式存在的弊端,使高校招生宣传工作更加高效完善。
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| 关 键 词： | 高校招生 宣传 手机客户端 |
New Situation Faced by University Rnrollment Advertisement and Mobile Phone Clients |
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| LIU Tong,YUAN Zhiwang.New Situation Faced by University Rnrollment Advertisement and Mobile Phone Clients[J].China Education of Light Industry,2014(5):65-68. |
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| Authors: | LIU Tong YUAN Zhiwang |
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| Institution: | (Tianjin Normal University, Tianjin 300387, China) |
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| Abstract: | Through a series of surveys and analyses,the present paper asserts the importance of network information technology in university enrollment advertisement and,at the same time,points out that university enrollment offices should make appropriate adaptation,putting more focus on the long-term returns and pertinence of enrollment advertisement.The new situation has made it difficult for traditional methods of enrollment advertisement to meet the diversified social requirements,while the application of mobile phone clients can make up for the shortcomings of current methods and make university enrollment advertisement more efficient and effective. |
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| Keywords: | university enrollment enrollment advertisement mobile phone client |
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