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音乐视频中意义的多模态构建——以周杰伦的《稻香》为例
引用本文:张平丽.音乐视频中意义的多模态构建——以周杰伦的《稻香》为例[J].四川教育学院学报,2009,25(6):63-65.
作者姓名:张平丽
作者单位:西南大学外国语学院,重庆,北碚,400715
摘    要:Halliday提出的语言元功能理论不仅适用于仅含语言的单一模态语篇分析,同样适用于多模态语篇分析。音乐视频是多模态语篇的典型范例之一。通过分析音乐视频是如何通过概念功能、人际功能及语篇功能来实现其多模态意义的构建,证明了运用系统功能语言学的语言元功能理论赏析音乐视频的可行性,同时拓展了语篇的定义,推动了多模态语篇分析的深入发展。

关 键 词:音乐视频  意义构建  语言元功能理论  多模态语篇分析

Multimodal Construal of Meaning in Music Videos: A Case Study of Jay Chou's "Daoxiang"
ZHANG Ping-li.Multimodal Construal of Meaning in Music Videos: A Case Study of Jay Chou's "Daoxiang"[J].Journal of Sichuan College of Education,2009,25(6):63-65.
Authors:ZHANG Ping-li
Institution:ZHANG Ping - li (School of Foreign Languages, Southwest University, Beibei Chongqing 400715, China)
Abstract:Halliday's theory of language metafunctions is not only applicable to monomodal discourse analysis,but also to multimodal discourse analysis.Music videos(MV) are envisaged as representatives of multimodal discourse.By analyzing the meaning construal of Jay Chou's MV "Daoxiang" and with its focus particularly on the ideational,interpersonal and textual metafunctions,this paper seeks to extend the range of discourse and prove that it is feasible to apply Halliday's theory of language metafunctions to the analysis of multimodal discourse,which may also contribute to the development of multimodal discourse analysis.
Keywords:music video  meaning construal  theory of language metafunctions  multimodal discourse analysis
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