| 简析亚马逊有声书业务的成功经验 |
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| 引用本文： | 李存.简析亚马逊有声书业务的成功经验[J].出版科学,2012,20(3):88-91. |
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| 作者姓名： | 李存 |
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| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
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| 摘 要： | 通过调研归纳亚马逊平台有声书业务发展现状,总结亚马逊推动有声书业务发展的成功经验,即充分利用企业自身核心竞争力、重组并购有声书行业巨头、采用"第三方"平台策略、提供全面的用户服务以及实施会员制促销等,指出我国有声书业要从培养读者有声书收听习惯、搭建有影响力的有声书销售平台、完善产业链和成立行业协会四方面着手,以求长远发展。
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| 关 键 词： | 亚马逊 有声书 数字出版 |
The Experience of Success of Amazon Audiobook |
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| Authors: | Li Cun |
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| Abstract: | Based on an investigation of the audiobook status on Amazon’s platform,this paper sums up that Amazon promotes its audiobook business through some successful practices,i.e.making full use of the enterprise’s core competence,reorganizing and M&A audiobook giants,the third-party strategy,comprehensive customer service and affiliate sales promotion.Then it points out that audiobook industry in China should cultivate readers’habits of listening audiobooks,establish influential sale platforms,a good audiobook industrial chain,as well as establish industrial associations for the long-term development. |
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| Keywords: | Amazon Audiobooks Digital publishing |
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