| 关于海外华文传媒的战略性思考 |
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| 引用本文： | 程曼丽.关于海外华文传媒的战略性思考[J].国际新闻界,2001(3). |
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| 作者姓名： | 程曼丽 |
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| 作者单位： | 中国人民大学!北京，100872 |
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| 摘 要： | 进入 2 1世纪 ,随着国际关系格局出现重大变化 ,有必要立足全球传播和国际传播的战略性高度 ,重新审视海外华文传媒的性质、特征及其作用。海外华文传媒是国内传媒在海外的延伸 ;它可能成为促进祖国统一的推动力量 ;它让中国了解世界 ,让世界了解中国。随着世界经济发展重心的东移及海外华人经济的进一步扩展 ,未来海外华文传媒呈现集团化发展、多种媒体共存共依、向全球拓展、海内外媒体及受众相互融合等趋势。
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| 关 键 词： | 海外华文传媒 战略思考 |
Developing Strategy of Overseas Chinese Media |
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| CHENG Man-li.Developing Strategy of Overseas Chinese Media[J].Journal of International Communication,2001(3). |
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| Authors: | CHENG Man-li |
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| Abstract: | Since international relations change greatly in the 21st century,it is very necessary to reconsider the characteristics and functions of overseas Chinese media from the perspective of global or international communication strategy.Overseas Chinese media is the extension of Chinese domestic media and can be a driving force for China's unification.In view of the development of overseas Chinese economics and China's economics,it is favorable for overseas Chinese media to merge with China domestic media. |
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| Keywords: | Overseas Chinese media Development strategy |
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