| 商业零售企业竞争战略思考 |
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| 引用本文： | 沈青.商业零售企业竞争战略思考[J].广播电视大学学报,2002(2):53-56. |
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| 作者姓名： | 沈青 |
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| 作者单位： | 杭州商学院,浙江,杭州,310035 |
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| 摘 要： | 分析一些国有大型商业面临困境的原因，提出重塑企业核心竞争力、提升竞争优势、锻造产业链、完善供应链、开展品牌经营、提供个性化服务，以顾客满意为导向百货店生存和发展的唯一出路。
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| 关 键 词： | 核心竞争力 重整产业链 完善供应链 培育品牌 错位经营 顾客满意 |
| 文章编号： | 1008-0597(2002)02-0053-04 |
| 修稿时间： | 2001年9月15日 |
Ponder over Competition Stragicist of Retail Business Enterprise |
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| SHEN Qing.Ponder over Competition Stragicist of Retail Business Enterprise[J].Journal of TV University(Philosophy & Social Sciences),2002(2):53-56. |
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| Authors: | SHEN Qing |
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| Abstract: | Analasy the reasons that some big state-owned retail business enterprise faced the problem, put up with offering services to costums statisfation is the only way for retail enterprise to subsist and development. It's suggest that retail business enterprise should rebuilt key competetion, raise compete advamtage and forge the industrial chain. Consummate the supplying chain, provide personility serve. |
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| Keywords: | Keycompetetion Rebuilt industrial chain Consummate supplying chain Costum satisfation |
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