| 对高等学校广告专业教育问题的再思考 |
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| 引用本文： | 欧堪兰.对高等学校广告专业教育问题的再思考[J].莆田学院学报,2006,13(3):40-42. |
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| 作者姓名： | 欧堪兰 |
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| 作者单位： | 莆田学院,汉语言文学系,福建,莆田,351100 |
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| 摘 要： | 针对目前高等学校广告教育存在的一些问题,论述广告教育要培养出“管用”人才不仅要依靠教育界自身在师资、教学实践平台、学生的学习方式以及教学管理制度与教育研究机制等方面的改革,更要依靠作为检验人才合格与否的广告业界从教学、实践到聘用整个过程的积极合作和参与。
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| 关 键 词： | 高校广告专业 广告学教育 教学 改革 |
| 文章编号： | 1672-4143(2006)03-0040-03 |
| 收稿时间： | 2006-01-06 |
| 修稿时间： | 2006年1月6日 |
Re-pondering about the Problems of Advertisement Education in Colleges |
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| OU Kan-lan.Re-pondering about the Problems of Advertisement Education in Colleges[J].journal of putian university,2006,13(3):40-42. |
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| Authors: | OU Kan-lan |
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| Abstract: | This paper mainly analyzed the problems and contradictions of the advertisement education in colleges and advised that to solve the problems not only depends upon reforming in education itself,such as teachers,practices,student's method of study,as well as teaching control system and education research mechanism,but also close cooperation between education and advertising field in teaching and practice. |
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| Keywords: | advertisement education advertising field teaching reform |
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